District 211 Brand Statement More Noticeable in Buildings


The new look of District 211’s brand statement.

“Extraordinary Opportunities. Innovative Teaching. Exceptional Learning.”

This new District 211 brand statement was adopted at the beginning of the school year and is starting to be more noticeable on school grounds. This past week, new signs were posted in the District 211 Administration Center, and will continue to change before the 2014-2015 school year.

sign2The purpose of the brand statement is to create clarity, simplicity, and identity for District 211 and its schools.When contemplating a new brand statement, the District considered the following: District 211’s defining purpose, what differentiates District 211 from other school districts, District 211’s promise to students, their families, and the community, and organizational qualities, characteristics, and values.