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A Message from the Superintendent: Brand New

This post was reprinted from the July/August Superintendent's Newsletter, and written by Superintendent of Schools Nancy Robb  Welcome to the 2013-2014 school year! To begin this year, I am pleased to report that District 211 recently reviewed and adopted a new “brand” statement. For those not familiar with that phrase, let me describe what it means. Branding actually stems from the practice, started in the middle ages, of marking cattle or other livestock with a unique symbol to indicate ownership. In more recent times, the term branding was imported by the business community to represent a public statement expressing a company’s ...